BUSINESS JOURNEY TO THE EAST(ISBN=9780071278027) 英文原版 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

With the rapid shift in global economic power, many Western companies are jumping onto the bandwagon towards Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies and many struggle with the possibility that there is an alternative Asian approach to business. Their success rate is very poor: early failure leads to frustration and stagnation.

But what if there were a faster way to appreciate the new Asia, to understand better how Asians strategize and practice business? How could companies avoid the many pitfalls and accelerate their learning curves? What could make them sit up and realize that a fresh business approach to Asia, combining the best of East and West, could substantially increase their success rate? Professor Chow-Hou Wee and Fred Combe share their combined academic and real world wisdom in an East-meets-West collaboration. In this book, they blend the practical, cultural, and historical realities of doing business in Asia with anecdotes and refreshing insights from great Asian influencers as well as the works of Chinese philosophers and strategists, notably, Sun Zi Bingfa, the most well known Chinese military treatise in the world.

Throughout the book, the authors explore why Asians and Westerners think and operate differently, examine how the West needs to urgently reappraise its role in Asia and propose that the West adopt a new business approach that combines Asian and Western strategy.

Praise for the book

Preface

1 The New Asian Challenge: Myth or Reality?

2 Sun Zi Bingfa: Unlocking the Mindset of the Asian

Strategist

3 Double Glazing: How Come We Are Different?

4 Using the Messenger: Achieving What You Cannot Do

5 Moving Goalposts: Concealing Intentions or Testing Your

Patience?

6 Forgiven But Not Forgotten: Less Scope for Mistakes

7 The Expatriates Phenomena: How Valuable Are They to Building

Businesses?

8 Handling Nocturnal Activities: From Drinking Binges, Karaoke to

Making Speeches

9 The Industrious and Adaptable Asian: Going the Extra Mile and

More

10 Deciphering the True Message: Key to Remove

Misunderstanding

11 Face: Potential Hazards or Invaluable Value

12 Personal Business Relationships or Guanxi: Necessary Evil or

Part of Asian Culture?

13 Gifts or Bribes: Taming the Big "C"

14 Leading in Asia: More Insights and Perspectives

15 Where Do We Go From Here?: One Step at a Time and More

16 Moving Forward: Building Bridges for a Better Future

Bibliography

Index

　　Prof Chow-Hou Wee is currently a professor and head of the

Division of Strategy, Management and Organisation at the Nanyang

Business School, Nanyang Technological University (NTU), and an

Honorary Professor of the Faculty of Management at Xiamen

University (China) and Universiti Tunku Abdul Rahman (Malaysia).

Prior to joining NTU, he was Dean of the Faculty of Business

Administration, and Director of the Graduate School of Business

(1990 1999) at the National University of Singapore.

　　Professor Wee is a member of several editorial boards of

international journals and has over 230 papers in various

international, regional and local journals and proceedings. He is

the senior or sole author of numerous books, including Sun Zi

Bingfa: Selected Insights and Perspectives. Many of his books have

made it to the bestseller list. His works have also been translated

into other languages such as Chinese, Korean, Portuguese, and

Indonesian.

　　Professor Wee is a board member of several companies in

Singapore. He has consulted/conducted executive training for over

250 major organizations in 30 countries/economies, including

Fortune 500 companies. He is well known for his expertise on doing

business in China and applying ancient Chinese classics to modern

business practices. Professor Wee is invited regularly to speak at

major international business meetings and conferences.

　　Fred Combe is the founder and managing director of NATUS Pte Ltd,

a Singapore-based corporate management consultancy, set up in 2005

to optimize clients business results in Asia. Prior to that, he

spent 18 years in a major multinational marketing firm in

Asia.

　　Originally from Ireland, Fred has lived and worked in West

Africa, the UK, Venezuela, Vietnam, Sri Lanka, Indonesia, and, for

the last six years, Singapore, where he focused on growth

strategies in Asian markets. Fred s prime areas of expertise lie in

creating breakthrough strategies, aligning winning organizations

and delivering exceptional business results. A passionate believer

in sustainable leadership development, Fred has transformed

underperforming senior management teams into highly focused and

successful leadership groups, developed and coached Asian managers

into senior leaders, and is an investor in Asian start-up companies

and educational development. He is currently an

Entrepreneur-in-Residence at INSEAD, Singapore.

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书籍介绍

With the rapid shift in global economic power, many Western companies are jumping onto the bandwagon towards Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies and many struggle with the possibility that there is an alternative Asian approach to business. Their success rate is very poor: early failure leads to frustration and stagnation.

But what if there were a faster way to appreciate the new Asia, to understand better how Asians strategize and practice business? How could companies avoid the many pitfalls and accelerate their learning curves? What could make them sit up and realize that a fresh business approach to Asia, combining the best of East and West, could substantially increase their success rate? Professor Chow-Hou Wee and Fred Combe share their combined academic and real world wisdom in an East-meets-West collaboration. In this book, they blend the practical, cultural, and historical realities of doing business in Asia with anecdotes and refreshing insights from great Asian influencers as well as the works of Chinese philosophers and strategists, notably, Sun Zi Bingfa, the most well known Chinese military treatise in the world.

Throughout the book, the authors explore why Asians and Westerners think and operate differently, examine how the West needs to urgently reappraise its role in Asia and propose that the West adopt a new business approach that combines Asian and Western strategy.